CREYA LOGO IDENTITY – CASE STUDY
January 15, 2025
braydigitalhub

Client Overview
Company: Creya360
Industry: Creative and Digital Marketing Agency
Mission: Creya360 specializes in offering a full spectrum of 360˚ digital services, crafting unique identities, building impactful brands, and driving engagement through tailored marketing and branding solutions.
Project Brief
Objective: Develop a logo that reflects Creya360’s innovative approach to digital services, emphasizing creativity, growth, and a holistic 360˚ service offering.
Design Requirements:
- The logo should encapsulate the brand’s commitment to creativity and innovation.
- Colors should align with the brand’s palette (#F5F5F5, #86868B, #111111, #B71DDE).
- Typography must use the Hanken Grotesk font for consistency and professionalism.
Challenges
- Representing the concept of "360˚ services" visually in a modern and minimalistic way.
- Balancing a creative, youthful vibe with professionalism to appeal to both startups and established businesses.
- Incorporating a distinct identity that stands out in the competitive creative agency landscape.




The Creya360 logo combines creativity and a circular motif to represent the 360˚ services provided:
Icon Design:
- A circular shape encases an abstract “C,” symbolizing continuity, wholeness, and the brand’s comprehensive services.
- The arrow-like extension within the icon suggests growth, upward movement, and progress, aligning with Creya360’s mission of accelerating success.
- The small dot adds balance and acts as a focal point, subtly suggesting attention to detail.
Typography:
- The wordmark “Creya360” uses Hanken Grotesk, a clean and modern sans-serif font that ensures readability and professionalism.
- The “360” is slightly offset and minimal, subtly reinforcing the brand’s all-encompassing services.
Color Palette:
- Lavender (#B71DDE): Represents creativity, innovation, and energy.
- Grey (#86868B): Adds a professional and neutral tone to balance the vibrancy.
- White (#F5F5F5): Enhances the minimalist aesthetic, symbolizing clarity and simplicity.
- Black (#111111): Adds depth and boldness, emphasizing the brand’s strength and authority.


Process and Execution
Step 1: Research and Ideation
- Analyzed competitors to identify gaps in branding approaches.
- Explored visual representations of 360˚ services, growth, and digital innovation.
Step 2: Sketches and Prototyping
- Created multiple circular and geometric logo concepts incorporating the “C.”
- Refined designs to emphasize balance and fluidity while staying minimalistic.
Step 3: Digital Refinement
- Finalized the typography and icon alignment.
- Tested the logo’s scalability across digital and print applications.
Outcome
The final logo for Creya360 successfully encapsulates the brand’s core mission and values:
- The circular icon conveys a 360˚ approach to creativity and innovation.
- The clean and modern typography reinforces professionalism and approachability.
- The bold yet balanced color palette ensures versatility across platforms.

Results
- Enhanced brand recognition through a distinct and memorable visual identity.
- Seamless integration of the logo across marketing materials, websites, and social media platforms.
- Positive client feedback emphasizing how the logo aligns with their vision and mission.
Key Takeaways
- A logo is more than a design—it’s a strategic tool that communicates a brand’s purpose and vision.
- Collaborating closely with Creya360 ensured the logo captured their innovative and customer-focused ethos.
- Simple, scalable, and modern designs resonate strongly in today’s fast-paced digital landscape.