CREYA LOGO IDENTITY – CASE STUDY

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Client Overview

 

Company: Creya360
Industry: Creative and Digital Marketing Agency
Mission: Creya360 specializes in offering a full spectrum of 360˚ digital services, crafting unique identities, building impactful brands, and driving engagement through tailored marketing and branding solutions.

Project Brief

Objective: Develop a logo that reflects Creya360’s innovative approach to digital services, emphasizing creativity, growth, and a holistic 360˚ service offering.

Design Requirements:

  • The logo should encapsulate the brand’s commitment to creativity and innovation.
  • Colors should align with the brand’s palette (#F5F5F5, #86868B, #111111, #B71DDE).
  • Typography must use the Hanken Grotesk font for consistency and professionalism.

Challenges

  • Representing the concept of "360˚ services" visually in a modern and minimalistic way.
  • Balancing a creative, youthful vibe with professionalism to appeal to both startups and established businesses.
  • Incorporating a distinct identity that stands out in the competitive creative agency landscape.

The Creya360 logo combines creativity and a circular motif to represent the 360˚ services provided:

  1. Icon Design:

    • A circular shape encases an abstract “C,” symbolizing continuity, wholeness, and the brand’s comprehensive services.
    • The arrow-like extension within the icon suggests growth, upward movement, and progress, aligning with Creya360’s mission of accelerating success.
    • The small dot adds balance and acts as a focal point, subtly suggesting attention to detail.
  2. Typography:

    • The wordmark “Creya360” uses Hanken Grotesk, a clean and modern sans-serif font that ensures readability and professionalism.
    • The “360” is slightly offset and minimal, subtly reinforcing the brand’s all-encompassing services.
  3. Color Palette:

    • Lavender (#B71DDE): Represents creativity, innovation, and energy.
    • Grey (#86868B): Adds a professional and neutral tone to balance the vibrancy.
    • White (#F5F5F5): Enhances the minimalist aesthetic, symbolizing clarity and simplicity.
    • Black (#111111): Adds depth and boldness, emphasizing the brand’s strength and authority.

Process and Execution

 

Step 1: Research and Ideation

  • Analyzed competitors to identify gaps in branding approaches.
  • Explored visual representations of 360˚ services, growth, and digital innovation.

Step 2: Sketches and Prototyping

  • Created multiple circular and geometric logo concepts incorporating the “C.”
  • Refined designs to emphasize balance and fluidity while staying minimalistic.

Step 3: Digital Refinement

  • Finalized the typography and icon alignment.
  • Tested the logo’s scalability across digital and print applications.

Outcome

The final logo for Creya360 successfully encapsulates the brand’s core mission and values:

  • The circular icon conveys a 360˚ approach to creativity and innovation.
  • The clean and modern typography reinforces professionalism and approachability.
  • The bold yet balanced color palette ensures versatility across platforms.

Results

 

  • Enhanced brand recognition through a distinct and memorable visual identity.
  • Seamless integration of the logo across marketing materials, websites, and social media platforms.
  • Positive client feedback emphasizing how the logo aligns with their vision and mission.

Key Takeaways

  • A logo is more than a design—it’s a strategic tool that communicates a brand’s purpose and vision.
  • Collaborating closely with Creya360 ensured the logo captured their innovative and customer-focused ethos.
  • Simple, scalable, and modern designs resonate strongly in today’s fast-paced digital landscape.

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